Bart Ruijpers is the founder of Loket Design, an independent industrial design studio based in Brooklyn. Originally from the Netherlands, he earned a Master’s Degree in Industrial Design Engineering from Delft University of Technology. Bart began his career in New York, working with Karim Rashid, where he rose to Lead Industrial Designer. He later served as VP of Brand and Design at EOS Products, shaping the company’s design vision. In 2019, he launched Loket Design to bring his unique perspective to a broader range of projects. His design philosophy which he calls iconic functionalism blends bold, distinctive aesthetics with smart functionalities. His work considers every aspect of a product’s success, from manufacturability and sustainability to ergonomics and brand identity. This approach has led to dozens of successful market launches and numerous design awards won.