"Form" is the language of beauty, and the most beautiful language is dialect. We do not reject Mandarin; we simply believe that using Mandarin to address the pronunciation of different brands shows a lack of respect for the market's branding. Every brand has an image that exists in the consciousness of its operators, whether vague or clear. This image varies with different operators and different stages of brand development. "Xiang" (form) as the design result is a harmonious product that condenses the standard of beauty after strategy formulation. It has clear brand goals and problem-solving abilities. Products support the brand, and the market is the brand's survival. With support, the brand has its foundation; with survival, the brand has its ground. A good product without a market foundation is like a castle in the air. The brand balances this relationship, playing a role in harmony. As the embodiment of the brand, design harmonizes the consumer space without polluting the market environment for profit, floating like an auspicious cloud.