The design inspiration for the 2024 Christmas tree at Shanghai Kerry Center combines traditional and innovative elements, aiming to create a classic yet modern holiday landmark. The design team drew inspiration from the following sources: As a symbol of the holiday, the Christmas tree's traditional shape and color scheme are essential. The design team preserved the classic green and white colors of the tree, along with sparkling light decorations, to honor and continue this tradition. Given the forest-inspired atmosphere of the overall design, the team looked to nature, particularly the small animals and plants found in forests. These elements add vibrancy and playfulness to the tree, evoking a sense of warmth and closeness to nature. The design of the small train track and animal decorations surrounding the tree draws inspiration from fantastical scenes in fairy tales. Animals like bears, squirrels, hedgehogs, and rabbits are playfully arranged around the tree, as if telling a warm Christmas story, offering visitors an immersive experience akin to being in a fairytale world.