The spatial layout is the key to shaping the experience. We break the traditional boundaries and create a flowing space that combines openness and closeness. Narrow passages lead the experiencer to explore the unknown, and the open lobby area is a place to stay and intersect. The art installation of sand dunes is a touch point that echoes the design theme. They are either metaphors or abstract, provoking the experiencer to think about the past, present and future, and awakening people's eternal pursuit. In the design of this store, we did not complete the design according to the traditional industry's understanding, or we hope to become a commercial creative company that innovates daily consumption. After understanding the brand's business model and operating rules, we conducted a detailed functional study. This is also It is to strive for a larger design presentation scale to achieve a balance between rationality and sensibility. Design is not just a simple space shaping, but a bridge between people and nature, individuals and groups, reality and imagination.