Recipient of the AlUla Award inspired by UNESCO World Heritage and materialised under the patronage of Royal Commission for AlUla (RCU), design interprets Saudi Arabia’s natural and cultural legacies into contemporary functional artefacts taking into consideration AlUla’s landscape, archaeology and history. Merging art and design, ‘AlUla Collection’ is a VIP Collection of innovative products, presented at AlUla’s cultural and retail outlets in Saudi Arabia, a globally significant heritage and culture destination. Nature becomes a design tool in mass produced objects possessing handmade qualities, bringing the ancient in dialogue with the contemporary and AlUla in dialogue with the world. Arabic tradition and its transmission is seen as source of inspiration and imagination of possible futures, making a positive contribution to local and social well-being. Concept asserts that historic knowledge and artisan traditions of craft are able to promote our respectful coexistence with one another and our planet.