The Zhangzhou Municipal People's Government takes the lead in and oversees COLORFUL ZHANGZHOU, a state-owned city brand that is run by Zhangzhou Culture & Tourism & Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved. The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. The project, beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, it chooses "green" as the primary brand color and the city emblem, the "daffodil." Our goal remains to help Zhangzhou achieve rural revitalization. The design team starts with the brand background and local culture of COLORFUL ZHANGZHOU, and develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension.