The Unice Flagship Store in Manhattan reimagines beauty retail through sculptural, futuristic design. Inspired by Unice’s signature "Body Wave" virgin hair product, the ceiling features a fluid wave-like form that sets the tone for the entire space—evoking motion, elegance, and individuality. The exterior presents a ribbon-like façade, drawing pedestrians into a world where architecture and brand identity blend seamlessly. Inside, curved walls, reflective stainless steel finishes, and glowing display pods create a gallery-like environment. The layout guides customers through a curated journey, with product zones carefully integrated into the spatial rhythm. Custom lighting enhances product visibility while amplifying the immersive experience. Every design element—from circulation to surface—conveys a sense of transformation, reflecting the brand’s forward-thinking spirit. The store is not only a place to shop, but a destination that redefines beauty retail in New York’s competitive landscape.