Communication Design Category - Packaging
The “Tea Gift”
Description
This project is a cultural product design I created based on the tea traditions of Jingmai Mountain in Yunnan, China. It includes a tea gift packaging set and a series of commemorative coins, integrating local craftsmanship with modern aesthetics and cultural storytelling. I designed two structural styles of packaging using paper and bamboo strips to express the concept of “Tea Gift.” Each canister presents eight unique tea types from the Brown ethnic group—such as Nanmi Tea, Bamboo Tea, and Pine Resin Tea—through hand-drawn illustrations and triangular info cards explaining their ingredients and preparation. The outer bamboo sleeves I crafted enhance the tactile quality and emphasize the eco-cultural value of the gift. To accompany the packaging, I designed a set of commemorative coins in gold, silver, and copper finishes. The front features symbolic images of six Brown deities—Gods of Tea, Mountains, Water, Trees, Insects, and Land—while the back depicts the traditional three-stringed zither. The design reflects the ancestral Brown belief: “to take nature as a god, to be unceasing and self-reliant.”
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
un Design Award 2025
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