Jean-Francois Goyette, founder and CEO of Future-Future, is a communications and business strategist specializing in architecture and design. He has extensive international experience working across various disciplines, including architecture, urban planning, communications, branding, and cultural strategy. He previously held positions as Public Relations Manager at OMA and Communications Director at Bruce Mau Design. At Phaidon, he was editor of the Phaidon Atlas of Architecture Online, the publisher’s largest editorial endeavor and first-ever digital project. Jean-Francois has also held posts within the digital departments of the Institute of Contemporary Arts in London and the Barbican Centre. He is trained as an architect and holds an M.Sc. from The Bartlett, University College London.