Jessica Sandoval is a Mexican designer passionate about the intersection of design, psychology, and storytelling. From a young age, she was captivated by color, learning to interpret its nuances through her surroundings. This fascination became the foundation of her journey into Visual Communication, where she explored the profound connection between design and human psychology. Her curiosity led her to specialize in Packaging Design and Neuromarketing, deepening her understanding of how design influences perception and behavior. These insights continue to shape her creative approach, enabling her to craft meaningful and impactful visual narratives. As the founder of Mamba, Jessica leverages her expertise to create compelling brand identities and experiences that resonate deeply with audiences. Now based in Madrid, she continues to push the boundaries of design while immersing herself in the city's vibrant creative scene. Beyond her practice, Jessica has served as a judge in various design competitions, further reinforcing her dedication to the field and its ever-evolving landscape.